The original artwork for a
New Yorker spot drawing by
Roger Duvoisin was offered in September on eBay. The illustration's subject is the Borden Corporation attraction at the 1939 New York World's Fair in which a technical farm innovation called the Rotolactor was demonstrated to the general public.
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Roger Duvoisin, Original artwork
Spot drawing of the Borden's exhibit at the 1939 New York World's Fair
The New Yorker, September 30, 1939, page 8 |
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Roger Duvoisin, Original artwork
Spot drawing of the Borden's exhibit at the 1939 New York World's Fair
The New Yorker, September 30, 1939, page 8 |
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Spot Drawing Verso
Ex-Collection of Murray A. Harris |
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EBay Listing Ended September 13, 2014
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| EBay Item Description |
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| The eBay Bid History: 22 bids from 5 bidders |
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| [End of eBay Listing] |
The illustration as it appeared in the
New Yorker:
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| The New Yorker, September 30, 1939, page 8 |
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| The Borden's attraction |
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| The New Yorker, September 30, 1939, page 8 |
As you can see, there were many fine attractions to experience at the World's Fair. Why were the Borden's dairy cows chosen from all of the exhibits for a spot illustration in the New Yorker? Well, Borden's had been advertising its World's Fair attraction in the New Yorker since April. Perhaps that's just a coincidence, but perhaps not.
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"A World's Fair College for Cows"
Advertisement for Borden's
The New Yorker, April 29, 1939 page 68 |
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"I've Been Adopted by the Quints!"
Advertisement for Borden's
The New Yorker, June 17, 1939, page 67 |
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"It's Not the Heat...It's the Stupidity!"
Advertisement for Borden's
The New Yorker, July 8, 1939, page 38 |
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"And So to Bed!"
Advertisement for Borden's
The New Yorker, August 5, 1939, page 49 |
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"Clever as Chinese...These Cows!"
Advertisement for Borden's
The New Yorker, August 19, 1939, page 34 |
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"We Live in a Glass House...And Like It!"
Advertisement for Borden's
The New Yorker, September 9, 1939, page 71 |
By the way, the first living Elsie the Cow was selected at the Borden attraction in the 1939 World's Fair:
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Borden's Dairy World of Tomorrow at the 1939 New York World's Fair
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Note: On this blog, I've had occasion to mention a few other
spot drawings from the New Yorker. How many bloggers do you know who can make that claim? Say, if you should happen to own original art from a
New Yorker spot, I'd love to hear from you.
There has been some mention of the
1939 New York World's Fair here on the blog before as well. I pride myself on covering the latest cultural events.
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