Tuesday, December 9, 2014

Roger Duvoisin: A New Yorker Spot Drawing of the 1939 New York World's Fair

The original artwork for a New Yorker spot drawing by Roger Duvoisin was offered in September on eBay. The illustration's subject is the Borden Corporation attraction at the 1939 New York World's Fair in which a technical farm innovation called the Rotolactor was demonstrated to the general public.

Roger Duvoisin, Original artwork
Spot drawing of the Borden's exhibit at the 1939 New York World's Fair

The New Yorker, September 30, 1939, page 8

Roger Duvoisin, Original artwork
Spot drawing of the Borden's exhibit at the 1939 New York World's Fair

The New Yorker, September 30, 1939, page 8

Spot Drawing Verso
Ex-Collection of Murray A. Harris

EBay Listing Ended September 13, 2014

EBay Item Description


The eBay Bid History:  22 bids from 5 bidders


[End of eBay Listing]
The illustration as it appeared in the New Yorker:
The New Yorker, September 30, 1939, page 8

The Borden's attraction

The New Yorker, September 30, 1939, page 8


As you can see, there were many fine attractions to experience at the World's Fair. Why were the Borden's dairy cows chosen from all of the exhibits for a spot illustration in the New Yorker? Well, Borden's had been advertising its World's Fair attraction in the New Yorker since April. Perhaps that's just a coincidence, but perhaps not.
"A World's Fair College for Cows"
Advertisement for Borden's
The New Yorker, April 29, 1939 page 68

"I've Been Adopted by the Quints!"
Advertisement for Borden's
The New Yorker, June 17
, 1939, page 67

"It's Not the Heat...It's the Stupidity!"
Advertisement for Borden's
The New Yorker, July 8, 1939, page 38

"And So to Bed!"
Advertisement for Borden's
The New Yorker, August 5
, 1939, page 49

"Clever as Chinese...These Cows!"
Advertisement for Borden's
The New Yorker, August 19
, 1939, page 34

"We Live in a Glass House...And Like It!"
Advertisement for Borden's
The New Yorker, September 9
, 1939, page 71

By the way, the first living Elsie the Cow was selected at the Borden attraction in the 1939 World's Fair:
Borden's Dairy World of Tomorrow at the 1939 New York World's Fair

Note:  On this blog, I've had occasion to mention a few other spot drawings from the New Yorker. How many bloggers do you know who can make that claim? Say, if you should happen to own original art from a New Yorker spot, I'd love to hear from you.

There has been some mention of the 1939 New York World's Fair here on the blog before as well. I pride myself on covering the latest cultural events.

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