Sunday, September 28, 2014

Ronald Searle: Financing the Farm

An illustration for a Lloyds Bank brochure on Financing the Farm shows Ronald Searle's more fanciful side. This branch manager not only finances the farm, he seems to work there and is a part of it.

Ronald Searle, Financing the Farm, Illustration 8, Lloyds Bank Brochure
"The branch manager is the key man because he is in a position
to build up a close relationship with his farmer customer."

12 Blythe Road
July 8, 2014, Lot 112

November 15, 2014 Update:  This artwork is now being offered by Chris Beetles, Ltd., London as part of "The Illustrators 2014" sale. It has been a longstanding practice of the gallery to purchase Mr. Searle's work at auction and from various internet sellers in order to be able to offer it to the gallery's clientele. Works such as this one purchased at 25 Blythe Street carry a 20% buyer's premium. A quick calculation indicates a dealer markup of 170%, less expenses.
Chris Beetles Gallery:  "The Illustrators 2014"

Ronald Searle, Financing the Farm, Illustration 8, Lloyds Bank Brochure
"The branch manager is the key man because he is in a position
to build up a close relationship with his farmer customer."



Note:  On Perpetua, you can see more Ronald Searle advertising art including another illustration for Lloyds bank.

Of course, there are more posts about Ronald Searle on this blog as well. You knew that.

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