In 1968, Kodak used art by three New Yorker cartoonists to promote the company's new Instamatic movie camera. And what better way to sell the new technology than to remind people how cumbersome the old technology was?
Charles Addams's take on those old movie cameras is not merely "mysterious," it's downright creepy.
George Price looks back on those days when the gift of a movie camera called for some serious analysis:
William Steig remembers when the home movie buff had to keep it all undercover.
Note: Did I miss something? There could very well be other examples of this advertising campaign that were published in the pages of the New Yorker. Please inform me if you know of any such additional ads.
And by all means please contact me if you can provide scans or photos of original art or rare published advertisements by any of the cartoonists in this post.
Quick Links to the Attempted Bloggery Archives:
Charles Addams
George Price
William Steig
The New Yorker
Advertising
Attempted Bloggery's Camera Shy Index
Charles Addams's take on those old movie cameras is not merely "mysterious," it's downright creepy.
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| Charles Addams Remember when movie cameras were big, expensive, and mysterious? Kodak has changed all that. The New Yorker, April 20, 1968, page 32 |
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| Charles Addams End of mystery. The New Yorker, April 20, 1968, page 33 |
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| Charles Addams Remember when movie cameras were big, expensive, and mysterious? Kodak has changed all that. The New Yorker, April 20, 1968, pages 32-33 |
George Price looks back on those days when the gift of a movie camera called for some serious analysis:
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| George Price Only yesterday any man who gave his wife a movie camera was considered unusual. Kodak has changed all that. The New Yorker, May 18, 1968, page 18 |
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| George Price Only yesterday any man who gave his wife a movie camera was considered unusual. Kodak has changed all that. The New Yorker, May 18, 1968, page 19 |
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| George Price Only yesterday any man who gave his wife a movie camera was considered unusual. Kodak has changed all that. The New Yorker, May 18, 1968, Pages 18-19 |
William Steig remembers when the home movie buff had to keep it all undercover.
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| William Steig You used to have to thread movie film, shoot some, flip it, rethread it and hide in the shade a lot. Kodak has changed all that. The New Yorker, July 13, 1968, page 18 |
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| William Steig You used to have to thread movie film, shoot some, flip it, rethread it and hide in the shade a lot. Kodak has changed all that. The New Yorker, July 13, 1968, page 19 |
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William Steig
You used to have to thread movie
film, shoot some, flip it, rethread it and
hide in the shade a lot.
Kodak has changed all that.
The New Yorker, July 13, 1968, pages 18-19
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Note: Did I miss something? There could very well be other examples of this advertising campaign that were published in the pages of the New Yorker. Please inform me if you know of any such additional ads.
And by all means please contact me if you can provide scans or photos of original art or rare published advertisements by any of the cartoonists in this post.
Quick Links to the Attempted Bloggery Archives:
Charles Addams
George Price
The New Yorker
Advertising
Attempted Bloggery's Camera Shy Index
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