Friday, June 15, 2018

In a Time of Scarcity: Helen E. Hokinson New Yorker Cover Art

The paucity of consumer goods that American's faced during the Second World War did not abate the moment the war ended. Helen E. Hokinson's society matron graciously presents a floral bouquet to her local butcher who, it may be hoped, will soon have more cuts of beef to distribute to the community. The makeshift magazine logo painted onto the original art is unusual in that it is not meant to be reproduced on the cover. Instead, Hokinson is making use of the white background to indicate the optimal color for the logo. This original art sold for $6,000 in 2005 at Illustration House.

Helen E. Hokinson
Original art
The New Yorker,
 June 22, 1946

Helen E. Hokinson
Original art
The New Yorker,
 June 22, 1946

Helen E. Hokinson
The New Yorker, June 22, 1946


Helen E. Hokinson
http://www.findartinfo.com/english/list-prices-by-artist/131042/helen-e-hokinson.html





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