Saturday, February 9, 2019

Helen E. Hokinson: Customer Care

Would you look at that? Helen E. Hokinson's restaurant has its own quality control department trying to keep up with its marketing department. The New Yorker deliberately ran this cartoon very early in October 1947 to maximize its shelf life. The original art was sold in November at Doyle New York, proving that it still has some currency.

"Just what is it that you don't like about the October Fantasy Salad?"
Helen E. Hokinson
Original art published as
"Just what is it you don't like about the October Fantasy Salad?"
The New Yorker,
October 4, 1947, page 34

Doyle New York
Rare Books, Autographs & Maps
November 13, 2018
Sale 18BP02, Lot 8

Cartoons by Helen E. Hokinson and Mischa Richter

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