Sunday, November 13, 2016

Peter Arno Art for Air-India

In September an eBay seller offered an original cartoon by Peter Arno with an opening bid of only $100 or a Buy It Now price of $300. The only information given in the description is "Humorous New Yorker Cartoon." There is only one photo:

So right off we have a lot of questions. Where to begin? The drawing depicts a man fast asleep while a frilly female chorus line does some high-kicking It was indeed published in the New Yorker, but not as a cartoon. Rather, it is the first installment of a 1966 advertising campaign Arno did for Air-India. The subject is the effect of jet lag and the copy reads Does the time change really get you? The drawing, like much of Arno's work, seems reminiscent more of the 1920's than of the 1960's. Like the writer P. G. Wodehouse, Arno's work seemed to keep one foot in the Jazz Age for much of his career.


So once you've seen the ad, you realize that this original appears to be very tightly framed, with the edges of the artwork  cut off on all sides. The lone photo we are given is extremely tightly cropped as well. Why? Are we looking at a frame around the border or the inner edge of a matte? Has the artwork been trimmed or does a matte extend for a few inches in each direction?  Is there any reflective glass here? It is difficult to tell much about what we're looking at.

Here's the auction listing:
Peter Arno, Does the time change really get you?
Original Air-India advertising art
The New Yorker, February 26, 1966, page 97

eBay Listing Ended September 16, 2016

eBay Item Description

eBay Bid History. This sold in under 16 hours with Buy It Now.



Peter Arno, Does the time change really get you?
Original Air-India advertising art
The New Yorker, February 26, 1966, page 97

Arno created a total of six ads for Air-India and they all appeared in the New Yorker.
Peter Arno, Does the time change really get you?
Air-India advertisement, The New Yorker, February 26, 1966, page 97
Peter Arno, Does the time change really get you?
Air-India advertisement
The New Yorker, February 26, 1966, page 97

Peter Arno, What goes on when you choose an airline?
Air-India advertisement
The New Yorker, 
April 9, 1966, page 119


Peter Arno, What goes on when you choose an airline?
Air-India advertisement
The New Yorker, 
April 9, 1966, page 119

The New Yorker, September 17, 1966, page155

Peter Arno, Do you have to be in London early in the morning?
Air-India advertisement
The New Yorker, May 14, 1966, page 127

Peter Arno, Do you have to be in London early in the morning?
Air-India advertisement
The New Yorker, May 14, 1966, page 127
October 15, 1966, page133

Peter Arno, Should you trust a travel agent?
Air-India advertisement
The New Yorker, June 11, 1966, page 95

Peter Arno, Should you trust a travel agent?
Air-India advertisement
The New Yorker, June 11, 1966, page 95


Peter Arno, Is there something you must do in London, tomorrow morning, early?
Air-India advertisement
The New Yorker, July 23, 1966, page16


Peter Arno, Is there something you must do in London, tomorrow morning, early?
Air-India advertisement
The New Yorker, July 23, 1966, page16

Peter Arno, Do you wish there were more love in economy class?
Air-India advertisement
The New Yorker, August 13, 1966, page 89



Peter Arno, Do you wish there were more love in economy class?
Air-India advertisement
The New Yorker, August 13, 1966, page 89

The New Yorker, November 12, 1966, page 169

At least three of the ads were run a second time.
Peter Arno, What goes on when you choose an airline?
Air-India advertisement
The New Yorker, April 9, 1966, page 119

The New Yorker, September 17, 1966, page155



Peter Arno, Do you have to be in London early in the morning?
Air-India advertisement
The New Yorker, May 14, 1966, page 127
October 15, 1966, page133

Peter Arno, Do you wish there were more love in economy class?
Air-India advertisement
The New Yorker, August 13, 1966, page 89

The New Yorker, November 12, 1966, page 169


February 4, 2017 Update: The new owner has posted a photograph showing the work to be matted to the edge of the image:
https://www.artworkarchive.com/artwork/satiric-art/air-india-ad-illustration-1966


Note:  Thanks to Paul Merklein for bringing this auction listing to my attention.

If you are the new owner of this artwork, please send a better image or two of the whole thing. (If you possess other Arno art, the same applies.)

What do you know? My latest blog post, "The New Yorker and the New President," was mentioned on Ink Spill!


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