Sunday, May 12, 2013

Moms and Marlboros

A 1951 advertising campaign from Philip Morris used that special relationship between mother and child to promote cigarette smoking. Mothers were encouraged to smoke, and it was implied that they would be better, calmer parents if they did.

The surgeon general's report on smoking and health was not released until 1964, and the public, at least, was not widely aware of the dangers of tobacco before this. Scientific evidence linking smoking and cancer in laboratory animals began being published in the 1920's. By the 1950's the evidence was accumulating that smoking was hazardous to people. These ads not only ignored growing body of evidence regarding the dangerous health effects of smoking, they also suggested that smoking Marlboros was smart and integral to a good family life.

Happy Mother's Day!

Oh, look, Dads can help with the child-rearing too by lighting up.

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