Thursday, May 7, 2020

Ronald Searle: Tennis for the Times

Ronald Searle's mid-1980s advertising campaign for the New York Times was published in color on full pages in the Times Magazine section. Ads ran with the tag line "There's no Times like the present." This particular ad, featuring Sunday tennis, describes the newspaper as "Gripping." It usually takes awhile to digest the Sunday Times, which can seriously disrupt your set of mixed doubles...
Ronald Searle
There's no Times like the present.

The New York Times Magazine, May 4, 1986

Ronald Searle:  Tennis for the Times
eBay Listing Accessed 5/2/2020

Ronald Searle:  Tennis for the Times
eBay Item Description Accessed 5/2/2020

Note:  Another wonderful page from this advertising campaign, Elevating, was published on February 2, 1987. It is collected on page 92 of Ronald Searle's America (2016) edited by Matt Jones.

An older Attempted Bloggery post here shows Searle's original watercolor art for two unpublished ads for the Times.

I eagerly solicit the submission of other ads from this still-vibrant New York Times campaign. It is my somewhat foggy recollection that each ad was run only once.

This year marks Ronald Searle's centenary. He was born on March 3, 1920.

Quick Links to the Attempted Bloggery Archives:


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