Advertising agency Young & Rubicam published a print ad in 1935 using New Yorker cartoonist William Steig to illustrate the art of telling a story. We see that one speaker can be engaging while another is boring. Which of these two conversations would you rather listen to? Y & R's copy draws the obvious conclusion that a successful ad is one that tells a compelling story. Noted.
Note: It's a big world. Where in it exactly was this 1935 ad published?
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| "Did you ever hear the one about—" "As I was saying—" William Steig Young & Rubicam advertisement 1935 |
Note: It's a big world. Where in it exactly was this 1935 ad published?
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