Tuesday, June 3, 2014

Alajálov at Aqueduct

In 1947, illustrator Constantin Alajálov was recruited to create a print advertisement for the Aqueduct racetrack in Queens. The ad emphasizes how easy it is to get to the racetrack by train from Pennsylvania Station in Manhattan or from Flatbush Avenue in Brooklyn, while not-so-subtly suggesting that this would make a splendid afternoon out for any deliriously happy couple with a pair of binoculars and a long stride length.

Constantin Alajálov, Advertisement, Aqueduct, 1947

Note:  If you look carefully on this blog you might be able to find a few posts featuring the artwork of Constantin Alajálov, but I make no promises.

I'm concerned that my readers aren't being exposed to enough advertising. Lucky for you, a number of posts about advertising are just a click away.


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