Sunday, September 19, 2021

Personna Advertising Art by Whitney Darrow, Jr.

Aside from his calling as a cartoonist, The New Yorker's Whitney Darrow, Jr., produced a great quantity of commercial work. An undated drawing commissioned by the Leo Burnett Advertising Agency of Chicago some time between 1956 and 1980 was created for the client Personna, purveyor of high-end razor blades.

The drawing doesn't make all that much sense outside of the context of whatever ad copy it must have appeared with. A man in an apron prominently bearing the name of the Iowa Tanning Co. is chasing a football-shaped pig's head, quite plausibly a play on the word pigskin. Overhead, a couple observes from a propeller plane while the woman waves. On the ground, a small but excited quartet of onlookers shouts "Eureka!" One of these folks seems to be wearing a marching band uniform adorned with the letter Y. The tanner's face is clean-shaven, although his stubbly legs could conceivably relate to the shaving product. His sporting uniform includes a plaid cap, which seems deliberately retro.

Whitney Darrow, Jr
eBay listing ended July 1, 2021
Whitney Darrow, Jr
eBay item description

Note:  I would like to hear from anyone with further information about when and where this advertising image was published. In addition, original art by Whitney Darrow, Jr., is always of interest.


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