Monday, August 18, 2014

The Return of Oswald the Lucky Rabbit

One thing I never foresaw was the return of Oswald the Lucky Rabbit to the Disney fold. The popular animated character was created by Ub Iwerks and Walt Disney in the 1920's. When Disney was fired from Universal, he and Iwerks had to come up with a new character. That character, of course, is Mickey Mouse, clearly a descendent of Oswald, and the rest is history.

Disney buffs have long been aware of Oswald, but he's been forgotten by the general public for decades. The Walt Disney Company obtained the rights to Disney's Oswald cartoons in 2006, and the rabbit was included in the 2010 Epic Mickey video game, introducing him to a new generation. The company has thus preserved an important part of Walt's legacy and somehow given it a bit of contemporary relevance.

During my visit to the Disney World resort last week, I noted that amid the thousands of mouse ears, there were a handful of elongated rabbit ears. There was some choice Oswald merchandise as well.

Oswald the Lucky Rabbit Disney pin

Oswald the Lucky Rabbit sculpture

Oswald the Lucky Rabbit in "Trolley Troubles" (1927)
Walt Disney

Disney Epic Mickey
Behind the Scenes Video: The History of Oswald

Note:  This  blog has a lot more to say about Walt Disney. You'd better have a look-see.


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