Today our friend David from Manhattan writes of an animated advertising campaign designed by New Yorker cartoonist Charles Saxon (1920-1988):
Charles Saxon, best known for his New Yorker cartoons and covers, displayed a bold, distinctive hand when writing out captions on finished drawings, or adding an inscription to one of his books. But on rare occasions this became a sly sans-serif style that added to the humor of his advertising artwork. Television commercials for the Los Angeles radio station KOST 103.5 FM feature a woman seated by her radio, assaulted by alarmist voices.
In 2014 Heritage Auctions offered preliminary artwork and hand-painted production cels from this ad project. There were also drawings of a male radio listener, most notably a hand-colored, signed work with an interesting blast of r&b sounds: "Mama Love Ya... Yeah Mama...Hey Hey," etc., and was probably intended to run concurrently with his lady listener.
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An example of a production cel makes a similar point, though it seems far less effective. In addition, a group of 12 drawings and proofs of the same lady listener turned up later that year on eBay and sold for a reasonable $125. In conte crayon on tracing paper, they show the artist trying out various comic expressions.
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But two drawings, both signed, display before & after reactions to the radio's voices, and like his r&b listener, are in stark contrast to Saxon's usual affluent men and women of the upper middle class who value calm and financial security, or as Edward Sorel put it when he eulogized Saxon in his 1997 essay for American Heritage, "It Was Nice": "His cool, carefully composed drawings never suggest outrage."
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There's also a proof of additional air quotes with an intriguing note by the artist: "'Newsed Out' Billboard," which suggest KOST may have had plans beyond TV ads and might explain an attractive hand-colored drawing from the Heritage offerings, with Saxon's woman no longer "newsed out"—perfect eye-candy for a billboard.
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| "Newsed Out" |
Described by the auction house as created in the late 70s or early 80s, do these television spots still exist somewhere? Were there ever any billboard displays?
Postscript: In addition to his work for KOST, Saxon went all out with a full-page ad Christie's Auctions ran years ago in art journals and The New Yorker; I don't know if anyone at Christie's provided ideas, though a line about someone's great-grandfather being outbid by the Duke of Wellington and never forgiving him, would not have been out of place in a Saxon cartoon. But as the page is presented, we get a tour de force of overheard party chatter, mostly revolving around Christie's, with eleven upscale men and women, unaware they were being sketched and recorded by a master.
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Christie's advertisement
Charles Saxon
The New Yorker |
Note: I for one could use a billboard to show my appreciation to David from Manhattan for sharing his insights into Charles Saxon with us here. This is, impressively, his sixty-eighth contribution to Attempted Bloggery and I am so grateful for the day off.
Natually, I would hope to hear from anyone in possession of the Saxon video or print advertising campaign for KOST. Photos of billboards welcome.
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