Sunday, December 25, 2011

...Talk About Being Good!

Coca-Cola began featuring Santa Claus in its advertising in the 1920's, with the intention of showing that Coke could be enjoyed in the winter as well as in the summertime. In 1931, Haddon Sundblom began painting the annual Santa campaign. His images are captivating to this day. ...Talk about being good!

Haddon Sundblom, Coca-Cola ad, The New Yorker, December 15, 1951
Haddon Sundblom, Original 1951 artwork, Coca-Cola Company Archives


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