Reginald Marsh: Fifth Avenue, No. 1

Reginald Marsh's Fifth Avenue, No. 1 is a colorful tempera on masonite painting from 1938. It has two figures, one of whom is only a mannequin in a shop window. Formerly sold at Christie's New York in 2008, it was offered by Heritage Auctions on May 15 where it did not receive any bids. It was given an estimate of $120,000 to $180,000 and is available for the next four days as a post-auction buy for $125,000 including the 25% buyer's premium, although possibly a lower offer might be accepted.

Reginald Marsh
Heritage Auctions listing of May 15, 2024

https://fineart.ha.com/itm/paintings/reginald-marsh-american-1898-1954-fifth-avenue-no-1-1938-tempera-on-masonite29-3-4-x-24-inches-756-x-610/a/8163-67073.s?ic2=mytracked-lotspage-lotlinks-12202013&tab=MyTrackedLots-101116

Reginald Marsh
Heritage Auctions item description of May 15, 2024

Reginald Marsh
Heritage Auctions condition report of May 15, 2024

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Constantin Alajálov for Naturalizer Shoes

In 1947 and 1948, illustrator Constantin Alajálov lent his talents to an advertising campaign for Naturalizer shoes. They were called "The shoe with the beautiful fit" and the illustrations have a beautiful fit as well.

Constantin Alajálov, Easter on Fifth Avenue, Advertisement, Naturalizer, 1947.

http://www.ebay.com/itm/EASTER-ON-FIFTH-AVENUE-ART-IN-1947-NATURALIZER-SHOES-AD-/360952779627?pt=LH_DefaultDomain_0&hash=item540a76536b

Constantin Alajálov, Graduation, Advertisement, Naturalizer, 1947.

http://www.ebay.com/itm/GRADUATION-ART-BY-CALET-IN-1947-NATURALIZER-SHOES-AD-/360951572728?pt=LH_DefaultDomain_0&hash=item540a63e8f8

Constantin Alajálov, The Horse Show, Advertisement, Naturalizer, 1947.

http://www.ebay.com/itm/1947-NATURALIZER-Shoes-Ad-THE-HORSE-SHOW-Alajalov-art-Campbells-Soup-Ad-/310976299144?pt=LH_DefaultDomain_0&hash=item4867a1c088

Constantin Alajálov, Fall Fit Parade, Advertisement, Naturalizer, 1947.

http://www.ebay.com/itm/SUPER-FULL-COLOR-1947-NATURALIZER-WOMENS-SHOES-AD-/360929675862?pt=LH_DefaultDomain_0&hash=item540915ca56

Constantin Alajálov, Spring Fit Parade, Advertisement, Naturalizer, 1948.

http://www.pinterest.com/pin/454300681131460012/

Constantin Alajálov, [Easter], Advertisement, Naturalizer, 1948.

http://www.atticpaper.com/proddetail.php?prod=1948-naturalizer-shoes-ad-alajalov

Constantin Alajálov, [Golf], Advertisement, Naturalizer, 1948.

http://www.ebay.com/itm/vintage-NATURALIZER-Womens-Shoe-RETRO-STYLE-Golf-Golfing-Girl-PUTTING-GREEN-Ad-/351085286118?pt=LH_DefaultDomain_0&hash=item51be5052e6

Note:  Put on your best shoes and go check out the artwork of Constantin Alajálov on this very blog.

Not getting sufficient product placement? I know the feeling. Fortunately, a number of posts about advertising are at the ready.

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Peter Arno's Easter Parade

On a 1931 New Yorker cover, Peter Arno's gangly jogger disrupts the pomp and pageantry of Fifth Avenue's Easter Parade.

Peter Arno, The New Yorker, April 11, 1931

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Irving Berlin's Easter Parade

Judy Garland and Fred Astaire prepare to step out onto Fifth Avenue in all their finery at the conclusion of MGM's "Easter Parade" (1948). Now if only Irving Berlin would write a great song to go with this.

Fred Astaire and Judy Garland in "Easter Parade" (1948)

Judy Garland and Fred Astaire in "Easter Parade" (1948)

"Easter Parade"

Judy Garland and Fred Astaire

From "Easter Parade" (1948)

Lyrics and Music by Irving Berlin

Directed by Charles Walters

"Easter Parade" (1948) Lobby Card

http://store.walterfilm.com/DATE-ADDED/OCT-2012/EASTER-PARADE-1948-Vintage-Original-11-X-14-28-X-35-Cm.-Tit?cPath=57_34&zenid=iurenobdlju63p8p9u15c6li84

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For St. Patrick's Day

Happy St. Patrick's Day to all! This New Yorker cover by Charles E. Martin shows the sidewalk along Fifth Avenue, looking south. Central Park is behind the wall on the right. St. Patrick's Cathedral is a number of blocks ahead and on the other side of the avenue.

Charles E. Martin, The New Yorker, March 13, 1965

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