Saturday, August 22, 2015

Charles Addams for Bankers Trust

A 1973 Bankers Trust ad promotes the bank's modern system of retrieving cancelled checks. The bank stores the checks on microfilm and can retrieve any check and provide a photocopy within 48 hours. The cumbersome alternative would be for each individual client company to store many checks on its own premises and thus lose valuable office space. A two-page color illustration by Charles Addams points out the potential shortcomings of such an antiquated business practice.

Charles Addams, After considering alternatives, top management at Saks Fifth Avenue decided that a more efficient method of check retrieval might be in order.
You'll find Check Retention at Bankers Trust
Advertisement for Bankers Trust, 1973
EBay scans by the Ad Store

Note:  Be sure not to miss my earlier blog posts about the incomparable Charles Addams.

There's a fair amount of vintage advertising here as well.


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