Attempted Bloggery: book promotions

Showing posts with label book promotions. Show all posts

Saturday, March 19, 2022

Promoting Peter Arno's Circus: Audacity Vs. Dirt

Two contemporary advertisements for Peter Arno's Circus, his 1931 cartoon collection, show distinctly different approaches to the art of book promotion. The first was spotted by Scott Burns in the New York Times Book Review of January 11, 1931. Under the banner "Audacity vs. Dirt," it revels in Arno's reputation for racy humor, and in the consummate skill which he brings to his art—not like, you know, some of those crude hack artists out there. Well, see the language for yourself:

Advertisement for Peter Arno's Circus
The New York Times Book Review, January 11, 1931

Photo by Scott Burns

In contrast, here is how the book was promoted on Arno's home territory in The New Yorker:

Advertisement for Peter Arno's Circus
The New Yorker, December 14, 1931, page 91

Unsigned spot drawing, news breaks, and various advertising

https://archives.newyorker.com/newyorker/1931-12-12/flipbook/090/

Peter Arno's Circus, 1931

Image added March 18, 2022

https://www.biblio.com/book/peter-arnos-circus-arno-peter/d/1160648062?aid=frg&gclid=Cj0KCQjw29CRBhCUARIsAOboZbKDV-fR6h5tvjRrwYCRI_1YVKjy2quVXb63xkq4HnTokhU1Se5nmdsaAvqKEALw_wcB

Note: Scott Burns has come through once again, earning my gratitude here for the fifteenth time. Among his many accomplishments, Scott maintains a comprehensive Ralph Steadman bibliography here. I wouldn't steer you wrong.

As a result of these new findings, I've had to update my far-from-comprehensive 2016 post on Peter Arno book promotions here.

Are there other print ads for this book? Your discoveries can be added to this blog.

Glory be! Who can identify this spot artist?

03909

Wednesday, April 13, 2016

Peter Arno Book Promotions

How do you sell a new cartoon book? Take a look at a few vintage ads and other promotions for books by Peter Arno.

Whoops Dearie!, 1927
The New Yorker, April 30, 1927, page 51

Whoops Dearie!, 1927

http://www.ebay.com/itm/Arno-Peter-WHOOPS-DEARIE-1st-Edition-First-Printing-/131623023896?hash=item1ea557f518:m:m9mVZi907I4gNjaFHCtt6tA

Not a cartoon collection, but illustrated by Arno:

France on Ten Words a Day, 1927
The New Yorker, May 21, 1927

France on Ten Words a Day by H. McCarty-Lee, 1927

http://www.ebay.com/itm/FRANCE-ON-TEN-WORDS-A-DAY-BY-H-McCARTHY-LEE-1927-/111905211371?hash=item1a0e1203eb%3Ag%3A0YgAAOSwN81WDs4j&nma=true&si=YQGb25QThn5Fxe78BW8tTy6VzZY%253D&orig_cvip=true&rt=nc&_trksid=p2047675.l2557

Advertisement for Peter Arno's Circus
The New York Times Book Review, January 11, 1931

Image added March 18, 2022

Photo by Scott Burns

Advertisement for Peter Arno's Circus
The New Yorker, December 14, 1931, page 91

Image added March 28, 2022

Circus, 1931

Image added March 18, 2022

https://www.biblio.com/book/peter-arnos-circus-arno-peter/d/1160648062?aid=frg&gclid=Cj0KCQjw29CRBhCUARIsAOboZbKDV-fR6h5tvjRrwYCRI_1YVKjy2quVXb63xkq4HnTokhU1Se5nmdsaAvqKEALw_wcB

"Briefly Noted"
The New Yorker, July 27, 1940, page 68

Image added June 7, 2016

http://archives.newyorker.com/?i=1940-07-27#folio=068

Where are the Customers' Yachts? by Fred Schwed, Jr., 1940

Image added May 21, 2017

https://new.liveauctioneers.com/item/45386246_wall-street-pilloried-with-peter-arno-illustrations

Man in the Shower, 1944
The New Yorker, November 4, 1944, page 80

Man in the Shower, 1944
The New Yorker, December 9, 1944, page 107

Man in the Shower, 1944

http://www.ebay.com/itm/Peter-Arnos-Man-in-the-Shower-1st-1st-Hardcover-w-Jacket-Humor-Cartoons-1944-/141953303404?hash=item210d13836c:g:dtgAAOxyoA1RQOcQ

Sizzling Platter, 1949

http://www.ebay.com/itm/1949-Peter-Arno-Sizzling-Platter-Book-Promo-print-ad-/391408294093?hash=item5b21c098cd:m:m5jJdF14C3gAJywP9Qt_8ZA

Holiday book blurb from The New Yorker, December 10, 1949, page 143

Sizzling Platter, 1949

http://www.ebay.com/itm/1949-Peter-Arnos-Sizzling-Platter-First-Edition-/371593889791?hash=item5684b8c7ff:g:KOcAAOSwJQdXBSmH

Ladies & Gentlemen, 1951
The New Yorker, November 24, 1951, page 159

Ladies & Gentlemen, 1951

http://www.vanityfair.com/magazine/photos/2016/04/new-yorker-cartoonist-peter-arno#12

Lady in the Shower, 1967

http://www.ebay.com/itm/1967-Peter-Arno-Cartoon-Book-Promo-Lady-In-The-Shower-Vintage-Print-Ad-/351458745217?hash=item51d492db81

Lady in the Shower, 1967

http://www.ebay.com/itm/1967-1ST-ED-PETER-ARNO-s-LADY-IN-THE-SHOWER-A-CLASSIC-CARTOON-ARTBOOK-/311575797051?hash=item488b5d5d3b:g:HJ8AAOSwHaBWjxbX

Note: For good measure, here are some Charles Addams book promotions.

But let's get back to Peter Arno:

Peter Arno's biography by Michael Maslin is coming our way on April 19. Get ready.

Peter Arno will be the subject of a conversation between Michael Maslin and Edward Sorel at Columbia University's Butler Library on April 18.

Peter Arno posts on Ink Spill include some images never before seen on the internet.

Peter Arno is a in full force at Chris Wheeler's Cartoon(ist) Gallery. See many of Arno's books in their rare original dust jackets!

Peter Arno is in April's Vanity Fair.

Peter Arno also made a recent Wall Street Journal article.

Peter Arno posts are presented with pride here on Attempted Bloggery.

01834

Tuesday, August 18, 2015

Charles Addams Book Promotions

EBay paper seller 237 is currently offering a number of original promotions for Charles Addams's books. These volumes, mostly cartoon collections, are all terrific and are well worth hunting down. As you can see, even the vintage ads look great.