It isn't easy finding posters of the tall and spindly Mr. Lemon Hart, Ronald Searle's popular 1950s creation for a very successful advertising campaign in support of Lemon Hart Rum. It is even more impressive to find such posters in good condition retaining their vibrant colors. One would expect a strong market for these in Great Britain, where Searle's advertising images once created a sensation and where his art is still prized today. But this pair of posters came to auction last year in Italy, and the response was lukewarm at best.
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| Ronald Searle Aste Bolaffi auction ended October 20, 2022 |
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| Ronald Searle Aste Bolaffi auction ended October 20, 2022 https://www.invaluable.com/auction-lot/ronald-searle-1920-2011-lemon-hart-1960-72-c-0574a82a22?objectID=174279456&algIndex=upcoming_lots_prod&queryID=dd49e86c1fb2fa2eda9c3b424bd369dd# |
Note: If you'd like to know more about Ronald Searle's extraordinary ad campaign for Lemon Hart Rum (and Lamb's Navy Rum), check out Matt Jones's post here.
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