Friday, November 20, 2020

Ronald Searle: Lemon Hart Rum Tandem Bicycle Poster

Mr. Lemon Hart and Mr. Lamb take their respective dark rums for a ride on a tandem bicycle in an advertising poster by Ronald Searle. Here the campaign was, like the bicycle, built for two. It ran between 1951 and 1962, propelled forward for just over a decade despite that rather limp bicycle chain.

Ronald Searle
eBay listing accessed November 20, 2020

Ronald Searle
eBay item description

Note:  Want to see more? Ronald Searle's work for the Lemon Hart Rum advertising campaign is exhaustively documented in a 2007 post by Matt Jones on Perpetua, the Ronald Searle tribute blog, here. It includes this very poster. 



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