Saturday, August 25, 2018

John Held, Jr.: So This is College

John Held, Jr., created lively illustrations for MGM's 1929 musical "So This is College." His work, extremely popular in the 1920s, appeared on lobby cards, movie posters, and sheet music promoting the movie. Doesn't college look like the bee's knees!


John Held, Jr.
"So This is College"
Lobby Card, MGM, 1929


https://movieposters.ha.com/itm/movie-posters/musical/so-this-is-college-mgm-1929-title-lobby-card-11-x-14-john-held-jr-artwork/a/7167-86947.s?ic3=ViewItem-Auction-Archive-BrowseWantlistMatches-080917#


More lobby cards from the movie contain a border detail of Held's poster art:
http://www.jazzage1920s.com/cliffedwards/movies/moviememorabilia2.php

http://www.jazzage1920s.com/cliffedwards/movies/moviememorabilia.php

The movie posters:


John Held, Jr.
"So This is College"
Poster, MGM, 1929



Held drew at least two quartets for posters and sheet music.
John Held, Jr.
"So This is College"
Local Movie Poster, MGM, 1929
1st Dibs
https://www.1stdibs.com/furniture/wall-decorations/posters/so-this-college-original-us-movie-poster/id-f_9170341/

John Held, Jr.
"So This is College"
Sheet Music to "I Don't Want Your Kisses"
Music by Martin Broones
Lyrics by Fred Fisher
MGM, 1929

The Jumping Frog



In one scene from the movie, Stella Star sings and dances the original song "Campus Capers." Cliff Edwards accompanies her and demonstrates why he was known as "Ukulele Ike" in vaudeville. He was later to be the voice of Jiminy Cricket in Walt Disney's "Pinocchio," singing the classic "When You Wish Upon a Star."
"Campus Capers"
Music by Martin Broones
Lyrics by Charlotte Greenwood
Performed by Sally Starr and Cliff Edwards (a.k.a. "Ukulele Ike")
"So This is College" (MGM, 1929)



John Held, Jr.
"So This is College"
Lobby Card, MGM, 1929


Note: As should be clear, Attempted Bloggery applauds higher education.


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