Saturday, April 5, 2014

The Waterproof Whitney Darrow, Jr.

Whitney Darrow, Jr.'s mermaid loves the water but she also appreciates keeping her Premium Saltines dry. Or, as she puts it, "I may be all wet but my PREMIUM SALTINES stay dry in the re-closable, moisture-proof packets. And--dry in the packet means crisp to your taste!" The advertisement dates from 1955. I give Darrow a lot more credit here than the uninspired advertising copy writer.

Whitney Darrow, Jr., Premium Saltines advertisement.

"I may be all wet but my PREMIUM SALTINES stay dry in the re-closable, moisture-proof packets. And--dry in the packet means crisp to your taste!"

NATIONAL BISCUIT COMPANY
http://www.ebay.com/itm/1955-mermaid-cartoon-by-Whitney-Darrow-Premium-Saltines-cracker-vintage-print-ad-/310903031315?pt=LH_DefaultDomain_0&hash=item486343c613&nma=true&si=UB68sj2DvLx%252F9kdb54zXrlCgzYs%253D&orig_cvip=true&rt=nc&_trksid=p2047675.l2557


Note:  Click here for more blogfare on Whitney Darrow, Jr.

For another mermaid, this one bookish, click here.

For more posts about advertising, check this out.

01107

No comments:

Post a Comment