Friday, September 30, 2011

Standard Gasoline

This poster sold at Swann Galleries on August 3 for an impressive $6,500, no doubt because of the image of two very well-known Disney characters, Mickey and Minnie Mouse. Over the years, Walt Disney licensed his cartoon characters for use in a wide variety of advertising. This 1939 poster with Mickey and Minnie taking a moonlit drive to hawk Standard Gasoline strikes me as one of the odder campaigns. Today we're used to seeing these iconic characters primarily in children's and family advertising. There was a time, though, when Disney's characters were used to market gasoline to adult drivers.

Sale 2252 Lot 374
42x28 inches, 106 3/4x71 cm. Walt Disney Productions.
Condition B+ / A-: minor restoration along sharp vertical and horizontal folds; creases in top margin.

Estimate $3,000-4,000
Sold for $6,500

Notes:  Here is my most recent Disney post.

Here is my latest post on poster art.

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