Ronald Searle's 1950's-era British advertising campaign for Lemon Hart Rum was extremely successful. His illustrations featured Mr. Lemon Hart, easily recognized by his elongated limbs and his lemon-colored suit. Original art of Mr. Lemon Hart conducting an orchestra was offered at Sotheby's London on July 18. The lot was given a presale estimate of 2,000 to 3,000 GBP. It did not find a buyer.
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| Ronald Searle Sotheby's Books, Manuscripts and Music from Medieval to Modern, July 18, 2023, lot 295 |
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| Ronald Searle Sotheby's lot description "Searle contributed to Lemon Hart Rum advertising campaigns for eleven years, between 1955 and 1962." How's that again? The ads started in 1951. |
Note: For information on the long-running ad campaign, the definitive source is Perpetua, the Ronald Searle Tribute blog, right here. At this writing, the artwork and its corresponding print ad is not included in Matt Jones's comprehensive post. I would appreciate hearing from anyone who can locate a published version.
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