Ronald Searle's vintage advertisement for Max Factor Gentlemen's Cologne makes full use of the cartoonist's penchant for drawing thin, elongated figures that can inhabit a narrow magazine column. The cologne is good enough, apparently, to counter the cigarette Searle has placed in the young man's hand. The ad showed up recently on eBay and appeared in Esquire at least twice, in May and November of 1965. Another Searle ad for the product appeared in the June issue, here with a different couple and with the gentleman this time smoking a cigar. Go figure. The ad copy for both reads, "Who knows what the day will bring when you start with Max Factor for Gentlemen?" The question mark is mine.
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| Ronald Searle eBay listing accessed January 19, 2022 |
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| Ronald Searle eBay item description |
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| https://classic.esquire.com/search?QueryTerm=Max+Factor |
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