The following poster by Walter Herdeg is to be sold at Swann Galleries tomorrow in their August 3, 2011 sale. The poster dates from 1934 and is part of a series Herdeg did for St. Moritz. The poster includes the signature sun he created for the campaign.
Today Herdeg is probably best remembered as the founder and editor of Graphis magazine, which he first published in 1944. Graphis was and is in my opinion the greatest periodical anywhere on the subject of graphic design and the graphic arts.
Today Herdeg is probably best remembered as the founder and editor of Graphis magazine, which he first published in 1944. Graphis was and is in my opinion the greatest periodical anywhere on the subject of graphic design and the graphic arts.
Sale 2252 Lot 267
WALTER HERDEG (1908-1995) ST. MORITZ. 1934.
38x25 inches, 96 1/2x63 1/2 cm. Wolfsberg, Zurich.Condition A-: tears and minor creases in margins. Paper.
Estimate $600-900
August 3, 2011: Sold for $700
| Sale 2201 Lot 36 - Feb 04 2010 13:30 Swann Galleries |
40x25 inches, 102x64 cm. Fretz, Zurich.
Condition B+: minor tears, creases and losses in margins. Paper.
Condition B+: minor tears, creases and losses in margins. Paper.
HERDEG, WALTER (1908-1995)
ST.MORITZ
photography and lithography in colours, 1937, printed by Conzett & Huber, Zürich, condition A-; backed on japan
ST.MORITZ
photography and lithography in colours, 1937, printed by Conzett & Huber, Zürich, condition A-; backed on japan
50 x 35½in. (127 x 90cm.)
Price Realized
£1,750
($3,404)
Price includes buyer's premium
Estimate
£1,000 - £1,500
($1,950 - $2,925)
Sale Information
Sale 5305 Lot 210
The Ski Sale
20 February 2008
Christie's London, South Kensington
The Ski Sale
20 February 2008
Christie's London, South Kensington
1936
40 1/4x25 1/4 inches, 102x64 cm. Orell Füssli, Zurich.
Condition B+: repaired tear through top margin into image; minor restoration in upper right margin.
Herdeg worked for St. Moritz from 1932 to 1938. "Herdeg created a memorable campaign based on a delightful trademark of a brightly shining sun which, to his credit, is still used today. He proudly had it carved onto a ring that he always wears . . . 'My job,' he states, 'was to bring people to St. Moritz. I knew that if I did abstract designs most people would not understand and so would not be motivated. I had to create an atmosphere that gives one the desire to breathe fresh air, soak up warm sun and ski. So I knew I must have color. Today I would use color photography, but in those days it did not exist.' His decision to apply bright colors with an airbrush to his inventive photomontages was concurrent with Herbert Matter's now iconographic Swiss tourism posters" (Steven Heller, AIGA, 1987). In 1944 Walter Herdeg foundedGraphis magazine. Skiing p. 97, Giroud 59.
Condition B+: repaired tear through top margin into image; minor restoration in upper right margin.
Herdeg worked for St. Moritz from 1932 to 1938. "Herdeg created a memorable campaign based on a delightful trademark of a brightly shining sun which, to his credit, is still used today. He proudly had it carved onto a ring that he always wears . . . 'My job,' he states, 'was to bring people to St. Moritz. I knew that if I did abstract designs most people would not understand and so would not be motivated. I had to create an atmosphere that gives one the desire to breathe fresh air, soak up warm sun and ski. So I knew I must have color. Today I would use color photography, but in those days it did not exist.' His decision to apply bright colors with an airbrush to his inventive photomontages was concurrent with Herbert Matter's now iconographic Swiss tourism posters" (Steven Heller, AIGA, 1987). In 1944 Walter Herdeg foundedGraphis magazine. Skiing p. 97, Giroud 59.
| Estimate: $2000 - $3000 | Sold for $4,000 |
Swann Galleries «2230»*, Travel Posters, New York, Monday, November 15, 2010
| Sale 1958 Lot 388 - Jan 30 2003 10:30 Swann Galleries |
WALTER HERDEG ST. MORITZ. Circa 1935.
40x25 inches. Orell Fussli, Zurich.Condition B+: restored losses in top margin. Japan.
A photomontage of a young boy playing in a pile of snow, trying to capture the yellow sun in his hands; against a sky blue background. One in a series of posters the artist designed for the Swiss resort.
| Estimate: $600 - $900 | Unsold |
HERDEG, Walter
ST.MORITZ
offset lithograph in colours, 1936, printed by Orell Füssli, Zürich, condition A-; not backed 40 x 25in. (102 x 64cm.)
Price Realized
£240
($423)
Price includes buyer's premium
Estimate
£400 - £600
($705 - $1,058)
Sale Information
Sale 4921
THE SKI SALE
18 January 2006
Christie's London, South Kensington
THE SKI SALE
18 January 2006
Christie's London, South Kensington
HERDEG, Walter
ST. MORITZ lithograph in colours, 1935, printed by Wolfsberg, Zürich, condition A;
backed on linen 17 x 12in. (43 x 31cm.)
Price Realized
£564
($813)
Price includes buyer's premium
Estimate
£500 - £700
($721 - $1,009)
Sale Information
Price includes buyer's premium
Estimate
£500 - £700
($721 - $1,009)
Sale Information
AMSTUTZ & HERDEG
SUVRETTA HOUSE, ST.MORITZ
offset lithograph in colours, c.1950, condition A;
not backed 40 x 25in. (102 x 64cm.)
Price Realized
£2,625
($4,255)
Price includes buyer's premium
Estimate
£700 - £900
($1,138 - $1,463)
Sale Information
HERDEG, Walter (1908-1995)
St. MORITZ lithograph in colours, 1932, printed by Wolfsburg, Zurich,
condition A-
50 x 35½ in. (127 x 90cm.)
Price Realized
£646
($936)
Price includes buyer's premium
Estimate
£250 - £350
($362 - $507)
Sale Information
 |
| Above, travel brochure "St. Moritz," 1932, which is closely related to the last poster. Photomontages and design by Walter Herdeg and Walter Amstutz. Collection of David Levine, U.S.A. |
HERDEG, Walter & STEINER, A (Photo)
ST. MORITZ offset lithograph in colours, 1937,
printed by Conzett & Huber, Zurich, condition B+;
backed on japan
40 x 25 in. (102 x 64cm.)
Price Realized
£192
($338)
Price includes buyer's premium
Estimate
£200 - £300
($353 - $529)
Sale Information
HERDEG, WALTER
St. MORITZ
photography and lithography in colours, c.1934,
printed by Orell Füssli, Zürich, condition B+;
backed on japan 40 x 25in. (102 x 64cm.)
Price Realized
£1,434
($2,684)
Price includes buyer's premium
Estimate
£800 - £1,200
($1,498 - $2,246)
Sale Information
The sun symbol is prominent in the interior of this same delightful travel brochure "St. Moritz," 1934. Photomontages and design by Walter Herdeg and Walter Amstutz. Inside view five. Collection of David Levine, U.S.A. More of his travel brochure collection is on display at the link at the end of this post.
HERDEG, Walter
St.MORITZ lithograph in colours, 1933,
printed by Orell Füssli, Zürich, condition A;
backed on japan
50 x 35½ in. (127 x 90cm.)
Price Realized
£5,640
($9,148)
Price includes buyer's premium
Estimate
£3,000 - £5,000
($4,866 - $8,110)
Sale Information
The previous poster image is reversed (except for the FIS lettering) on this travel brochure "St. Moritz," 1934. Photomontages and design by Walter Herdeg and Walter Amstutz. Collection of David Levine, U.S.A.
Finally, I found a few other Swiss travel posters by Walter Herdeg that are not for St. Moritz:
HERDEG, WALTER (1908-1995)
MÜRREN offset lithograph in colours, 1938,
MÜRREN offset lithograph in colours, 1938,
printed by Conzett & Huber, Zürich, condition A-; backed on linen
50 x 30½ in. (127 x 90cm.)
Price Realized
£500
($711)
Price includes buyer's premium
Estimate
£500 - £700
($709 - $992)
Sale Information
Sale 5958 Lot 170
The Ski Sale
28 January 2009
Christie's London, South Kensington
The Ski Sale
28 January 2009
Christie's London, South Kensington
AMSTUTZ & HERDEG (?)
BERNESE OBERLAND
lithography and photography, c.1938, condition B+; minor repaired tears in the margins, backed on linen
40 x 26in. (102 x 66cm.)
40 x 26in. (102 x 66cm.)
Price Realized
£575
($920)
Price includes buyer's premium
Estimate
£400 - £600
AMSTUTZ & HERDEG
BERNER OBERLAND lithograph in colours, 1943, condition A-; backed on japan
40 x 26½in. (102 x 67cm.)
BERNER OBERLAND lithograph in colours, 1943, condition A-; backed on japan
40 x 26½in. (102 x 67cm.)
Price Realized
£2,000
($2,844)
Price includes buyer's premium
Estimate
£800 - £1,200
($1,134 - $1,700)
Sale Information
Sale 5958 Lot 180
The Ski Sale
28 January 2009
Christie's London, South Kensington
The Ski Sale
28 January 2009
Christie's London, South Kensington
AMSTUTZ & HERDEG
GSTAAD offset lithograph in colours, 1939, printed by Conzett & Huber, Zürich, condition A-; backed on japan
40 x 25in. (102 x 64cm.)
GSTAAD offset lithograph in colours, 1939, printed by Conzett & Huber, Zürich, condition A-; backed on japan
40 x 25in. (102 x 64cm.)
Price Realized
£2,640
($4,654)
Price includes buyer's premium
Estimate
£600 - £800
($1,058 - $1,410)
Sale Information
Sale 4921 Lot 50
THE SKI SALE
18 January 2006
Christie's London, South Kensington
THE SKI SALE
18 January 2006
Christie's London, South Kensington
 |
| Amstutz & Herdeg Ski Gstaad 1940 poster via Poster Suche
Image added February 4, 2018
|
The August 3, 2011 auction at Swann: http://catalogue.swanngalleries.com/asp/fullCatalogue.asp?salelot=2252+++++267+&refno=++639733&saletype=
David Levine's outstanding collection of travel brochures is located here: http://www.travelbrochuregraphics.com/Top_Level_Pages/Switzerland/Switzerland_Main_Page.htm
My earlier post on my favorite magazine cover (Walter Herdeg's Graphis no. 185 with a cover by Phil Marco) is right here. This has been my favorite magazine cover for well over three decades. I guess my tastes are pretty consistent.
038
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