Haddon Sundblom was an illustrator who is still well known today for his Santa Claus advertising campaign for Coca-Cola. There were of course, many other aspects to his work as an artist. Here is an illustration of an emotionally difficult moment between a mother and daughter from 1942 for
Ladies' Home Journal. Sundblom was careful painting faces and figures, but he resorted to a more painterly, impressionistic style in rendering the comforter and furniture in the light-dappled room.
The painting was just recently offered at Illustration House in their December 10 sale. Auction results still haven't been posted. I wonder what's going on over there.
 |
| Lot 35 | Haddon Sundblom | 1899-1976 | |
| Mother comforting teen daughter. | |
| Story illustration: “All A Girl Needs”, Ladies’ Home Journal, August 1942, p. 20;
Oil on canvas, 29.75 x 22.5", signed lower left | |
| Estimate: $12,000 - 18,000 | |
| Story title, date and page number and “J7917” written verso; also alternate title, date and page: “Butternut Jane June p. 23” | |
| Condition - Very good overall: has light surface soil; framed. | |
|
Note: My previous post on Haddon Sundblom, ...Talk About Being Good, is
here.
0205
