In an advertisement in the January 1936 issue of Esquire, cartoonist Peter Arno (1904-1968) has clothed Santa (make that Sandy) Claus in tartan to promote the Grand Macnish liqueur scotch whiskey. From a practical point of view, the reindeers' hind legs are way too close to the sleigh, seemingly touching it. The manner in which the house's silhouette is framed inside the antlers is also just a little too pat, but it works well enough. In sum, it's remarkable how much activity Arno was able to squeeze into a limited amount of space, all of it seen boldly in close-up.
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| Sandy Claus Arrives Peter Arno Esquire, January 1936 |
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