Saturday, June 1, 2019

Richard Decker: Desert Island Client

Cartoonist Richard Decker's 1941 advertisement for ad agency Young & Rubicam takes the series to a new location, a desert island. As an allegory for the client's reported sentiment that he gets such careful attention he feels as if he is Y & R's only client, it works. This sort of individualized attention should be the goal of everyone in customer service and it's been common knowledge for at least 80 years.
"I'm Young & Rubicam's only client[.]"
Richard Decker
Young & Rubicam advertisement

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