A 1955 print advertisement for advertising agency Young & Rubicam humorously illustrates the concept of a captive television audience. TV was a new medium but the advertising industry was working hard to assure clients of the crucial importance of having compelling commercials. The amusing ad is unsigned but on stylistic grounds it can reliably be attributed to cartoonist Claude Smith.
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| The only captive audience that counts is the one that's captured by the sheer excellence of your commercials. Claude Smith Young & Rubicam advertisement 1955 |
For the sake of comparison, here from the blog archives is a television-themed New Yorker cartoon by Claude Smith who, when he does sign his name, signs simply Claude.
Note: By all means leave a comment if you disagree with my attribution of this drawing to Claude Smith. Also drop a line if you know the publication and date in which this ad appeared.
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| "We had color, but it kept clashing with the room." Claude Smith The New Yorker, April 21, 1956, page 32 |
Note: By all means leave a comment if you disagree with my attribution of this drawing to Claude Smith. Also drop a line if you know the publication and date in which this ad appeared.
Quick Links to the Attempted Bloggery Archives:
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