Showing posts with label Carl Fornaro. Show all posts
Showing posts with label Carl Fornaro. Show all posts

Thursday, April 23, 2015

A Look at the New Yorker's Tenth Issue: April 25, 1925

With the New Yorker's tenth issue, Ilonka Karasz becomes the first artist besides art advisor and editor Rea Irvin to produce a second cover for the magazine. She is also the first female cover artist. This will be on the quiz.

The Knave of Hearts is holding a padlock and a glass of white wine. To a thirsty readership in the midst of Prohibition, this is an obvious reference to the practice of padlocking speakeasies, a specialty of Emory Buckner, United States Attorney for the Southern District of New York. Somehow that roguish Knave of Hearts has thwarted that padlock and he is now enjoying his contraband! As a practical matter, given the ingenuity of New Yorkers, padlocking simply doesn't work.

The cover art, on the other hand, works just fine. It is printed in three flat colors for economy's sake, but illustrators in 1925 seemed to be quite adept at handling this restriction. The style is totally different from that of Miss Karasz's cover for the seventh issue. It seems specifically created for the purpose of causing a sensation. Did it succeed?

Ilonka Karasz
The New Yorker, April 25, 1925

Here's a fascinating bit of background history by Michael A. Lerner from Dry Manhattan:
From Michael A. Lerner, Dry Manhattan:  Prohibition in New York City. Harvard University Press, 2009, page 157.


Greek mythology gets updated a bit for the Jazz Age on "The Talk of the Town" page:
Narcissus
Eldon Kelley
"The Talk of the Town"

Reginald Marsh depicts Spring in Central Park, but the unfortunate page layout disrupts his idyll.
Spring in Central Park
Reginald Marsh

Birdwatching as spectator sport:


Alfred Frueh demonstrates how Mayor Hylan can further enhance his reputation:
One That Mayor Hylan Hasn't Thought of Yet
Alfred Frueh

Humorist Ring Lardner, here "His Ringship," is noted to possess a solemn countenance to rival Calvin Coolidge's.
"The Hour Glass"

Eldon Kelley's six sequentially-timed panels might be a sensible take on what to do when your date doesn't show up, but the library lion's growing reaction culminating in the last panel seems rather juvenile. The main branch of the New York Public Library, incidentally, is famously presided over by not one but two lions, Patience and Fortitude. This also will be on the quiz.
The Library Lion
Eldon Kelley

The theatre illustrations are by W. E. Hill:
"Great Moments from the Drama"
A Spring Revival at the Forty-eighth Street Theatre
W. E. Hill


"This department, here and now, breaks down and admits that it is a department that has just seen 'The Mikado' for the first time." "The Theatre" writer retreats from the editorial we in favor of the deliberately inelegant this department. It seems the magazine has found itself a theatre reviewer who has never before seen Gilbert and Sullivan's "The Mikado," perhaps the most popular and profitable show of the previous forty years. This may explain how Tom Burke can be said to play Yum-Yum; surely he is Nanki-Poo. Meanwhile, the unnamed writer toiling over the tenth issue of a financially-insecure magazine that could very well disappear before the year is out, wonders publicly how his words will fare forty years down the road. Note also the breezy use of the slur "Japs."

More G & S:  "Patience," "The Mikado," and now "Princess Ida" have been performed in New York over the ten weeks since the New Yorker first hit the stands.


Overcome by a woman's perfume--this is how it happens, gentlemen.


"Nevertheless Sam Goldwyn is a great man. Everyone agrees about that. His insensitiveness to the feelings of others is a trait often found in genius." Hmm. The modern reader might wish to see also Walter Isaacson's biography Steve Jobs.
"Profiles"
Henry Major illustrates Samuel Goldwyn

The Joseph Stella exhibition was reviewed in the last issue (April 18), so what is this illustration doing here this week?
"Arts"
Joseph Stella
Carl Fornaro

What do you think is on actor Adolph Menjou's mind?
"Goings On"
Adolph Menjou
Sal

Do you suppose the humor will be sophomoric?


The Ringling Brothers and Barnum & Bailey Circus in concert?
"Music"

The $6,000 a week earned by Fred and Adele Astaire has already been reported by the New Yorker, but it comes up again in this piece by the pseudonymous Tophat. To put the sum in perspective, that's more than enough for the siblings to buy a pair of Pierce-Arrow Series 80's each week. I know because I read the ads at the back of the magazine.
"When Nights Are Bold" by Tophat
Illustration by Charles Baskerville

Worse than merely passé:
"When Nights Are Bold" by Tophat
Fred and Adele Astaire
Illustration by Charles Baskerville


The magazine's humor may be slowly improving. Very slowly.
"Of All Things"


The writing can still try one's patience sometimes, but still there's something very satisfying about referring to a certain famous indoor arena as "the Mashem and Squashem Garden!" "Too Bad" is by William Slavens McNutt, a short story author turned screenwriter.
"Too Bad"


I. Klein's skyscrapers are every bit as askew as his office interior. Who else can draw buildings like this? Now if only he could do something about his captions....
"Yeh, the night watchman says, 'Say, whatcha doin'
tomorrow, kiddo?'--and I says, 'Say what kind of a girl
do you t'ink I am!' And him a married man too! I
ain't gonna break up no happy home! Not me!"
I. Klein

Newsbreaks:

Once again, the magazine's subscription offer provides some of the most entertaining copy in the book. Nicky Arnstein is the husband of Broadway star Fanny Brice and he is currently serving a three-year sentence in Leavenworth prison for trafficking in stolen securities.

How odd of Gardner Rea to render the speaker, a large man, with his back toward us!
Indignant Side-Show Proprietor:  Yeah, lot you care 'bout my gettin' on in life!  Ten kids, an' not a decent freak in th' lot!
Gardner Rea

Why keep repeating "The Optimist?" Could the Optimist be a reference to editor Harold Ross, tirelessly working against all odds to make his brash new magazine successful?
"The Optimist"

Don't try this at home.
The Chorus Rehearses En Route
Frank Hanley

Lower Manhattan was never easy to navigate.

"Ya need it bad..."

A follow-up to Groucho Marx's short piece "Boston Again" in the seventh issue:

The "Sports" page, the New Yorker's newest department, becomes the latest to have a little fun at the expense of Dubuque, Iowa. You will recall editor Harold Ross's pronouncement that "The New Yorker will be the magazine which is not edited for the old lady in Dubuque." He meant it.
"Sports"

Custom-tailored shirts for $3.50. But how much for a whole tie?
"Burns" Distinctive Wearables for Men

Finally, The New Yorker seems to specialize in minimalist humor.
"A Few Truthful Social Items of a Fashionable Resort"




Note:  Did you miss the ninth issue? What have you been doing for ninety years?

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Friday, April 10, 2015

A Look at the New Yorker's Eighth Issue: April 11, 1925

Easter was the heavenly theme of the New Yorker's cover for the April 11, 1925 issue, but inside the magazine it was business as usual.
Rea Irvin, The New Yorker, April 11, 1925
Are the Coolidges going to have a baby in the White House? The person to ask is Ted Clark, the President's personal secretary, long before there was any such thing as a Press Secretary. "He refused to confirm or deny. Anybody knows what the effect of that was bound to be. For rumoring purposes it confirmed." Of course, there is no baby on the way. Meanwhile the illustration shows a lesson from Dogwalking 101.
"The Talk of the Town"
This "Talk" piece is quoted in Guide to the White House Staff (CQ Press, 2013, page 31) by Shirley Anne Warshaw, who notes that Mr. Clark was actually the President's "assistant private secretary."
Guide to the White House Staff



Two weeks earlier the annual Dutch Treat show was mentioned in "The Talk of the Town:"
"The Talk of the Town," The New Yorker, March 28, 1925, page 4

Now the great event at the Waldorf-Astoria has taken place, memorialized with a spread across two pages by Reginald Marsh, who doesn't spend too many nights at home from the looks of it. The D.T.'s, or delirium tremens, is of course a severe form of alcohol withdrawal quite familiar to a nation in theory withdrawing from alcohol on a grand scale. Fortuitously, these initials can also be made to stand for the Dutch Treat show, which is a revue featuring  songs, sketches, and presumably abstinence from alcohol.

"The Student Prince," front and center on the left-hand page, is a 1924 operetta with music by Sigmund Romberg and lyrics by Dorothy Donnelly. It contains, as it happens, the famous "Drinking Song" which thirsty Prohibition Era audiences--if you'll forgive the phrase--simply lapped up. Literary lights Ring Lardner and Bob Benchley dominate the right-hand page. Benchley, like the New Yorker's editor Harold Ross, is a charter member of the Algonquin Round Table. The young magazine continues to give a lot of press to Mr. Ross's lunchtime crowd. Here Benchley is covered in armor and singing with minstrels in blackface.
Reginald Marsh, "The D.T's. of 1925" The Dutch Treat Show

Poseurs:
Eldon Kelley, Spot drawing

By far the most popular illustrator of the 1920's, John Held, Jr., regularly illustrates magazine covers for Life and book covers for F. Scott Fitzgerald. He comes from Salt Lake City where he was a colleague of the young newspaperman Harold Ross. Here he makes his first appearance in Mr. Ross's new magazine, a sure sign that Ross is still serious about recruiting major talent. Held's contemporary round-headed style is abandoned here as he adopts a mock "engraving" style which is actually linoleum block printing. This new old-fashioned style of his will prove quite versatile and effective over the coming years.
John Held, Jr., The Rumrunner's Sister-in-Law

Hans Stengel's first cartoon--he already provided a "Profiles" portrait in the fifth issue--isn't merely window dressing--or is it? The brash young magazine's exaggerated depiction of the old codgers is unforgiving and perhaps unforgivable.
Hans Stengel, One of Our Clubs on the Avenue Arranges Its Spring Window Display

"Of All Things" is truly all over the place this week. There's mention of President Coolidge, Governor Smith, Mayor Hylan, Harvard, Florenz Ziegfeld, and the intractable five-cent subway fare. Then there is the Birth Control Conference mentioned in the second item. Margaret Sanger, the crusader for birth control, is the subject of this week's "Profiles," but Dr. Norman Haire's comment is altogether chilling. To use this as mere fodder for a gag seems all too glib. Reading on, the rest of the page seems trivial.
"Of All Things"
Three illustrated portraits:
"The Hour Glass"
Alfred Frueh gives you your money's worth: three panels each with three barbers giving three shaves. In a few years, the magazine will be doing far better than this with just a single panel.
Alfred Frueh, Chivalry

Is the magazine becoming more readable?
"Justifiable Homicide"
Illustrator Carl Fornaro, who created the March 21 issue's skyline cover, here draws birth control pioneer Margaret Sanger.
"Profiles:  The Child Who Was Mother to a Woman"
Illustration of Margaret Sanger by Carl Fornaro
Miguel Covarrubias caricatures some of the biggest names in the theatre. Ninety years after the fact, most of these names remain well-known. (Ralph Barton must have the week off.)
Miguel Covarrubias, Mr. Covarrubias Looks at the Players
A dramatic approach to the piano:

There's always plenty to do in town. A sampling:
"Goings On"
Rea Irvin provides a brand new new subject heading for the "Art" page.
"Art"
Illustration of Georgia O'Keeffe by Henry Major
Oscar Cesare's only cartoon for the magazine is an illustration of Mayor Hylan resting on the beach.
"Limitations of Intellectuals" by the Professor
Illustration by Oscar Cesare

Who is Cesare? Take that, Kaiser! Bonnet Rouge is a powerful World War I political cartoon by Cesare that shows his more serious side.
Oscar Cesare, Bonnet Rouge
Original art



"The tone of the hat-check attendant's 'Thank you' is about the same for a dime as a dollar." Perhaps, but how can a concession force far-off employees to turn over all tips?
"When Nights Are Bold"
This sounds suspiciously like another fake contest, but why not subscribe a few hundred times to the New Yorker to find out for sure?
"See Wilkes-Barre, Pa., for Nothing"

Many of these "Journalistic Jingles" are amusing. How about that?
"Journalistic Jingles"
Paul Reilly begins his short-lived career with the magazine. Who'd like to weigh in on this one?
Paul Reilly, Knickerbocker History--Primary Election for Burgomaster


Here's a slightly later example of Reilly's work, from the old Life:

Paul Reilly, The Kilkenny Cats
Life,
March 17, 1927


The advertising slogan "I'd walk a mile for a Camel" is already well known. "The Optimist" is reprinted again for the sake of consistency. Gus Mager's cartoon is rather elevating.
Gus Mager, The Elevator Man's Day Off
Coming up?
Frank Hanley

Groucho Marx mails it in. "Vaudeville Talk" is a brief dialogue between Vaude and Vill. Vill, the second speaker, has Groucho's unmistakable cadence and delivery. As for the first speaker, Vaude conceivably could be enacted by Zeppo or Chico or indeed any straight man.
"Vaudeville Talk"
Despite some gains, The New Yorker is still seeking humor in inconsequential prose.
"Jottings About Town"

"A friend of ours thinks we owe Ford Madox Ford an apology." The editorial "we" established itself first in the back sections of the magazine. The "Books" section takes another look at Ford Madox Ford's Some Do Not... 
"Books"

Some of the recommended books here already have been reviewed during the magazine's first two months, but who expected to find A. A. Milne's When We Were Very Young on the short list?

"Nowadays it doesn't matter so much what you do as how many people get to know your name." The New Yorker already has it all figured out three years before the birth of Andy Warhol.
"Speaking of Publicity"

"It uses the simplest time table in the world--a train is always just pulling out as you get to the platform." Is the identity of author B. B. Bob Benchley? Busybody?
"Suggestions for the Subway 'Sun'"
The humor is Greek to me.
"When Greek Meets Greek"

"The Drinking Song" from "The Student Prince" (1954 Film)
Music by Sigmund Romberg
Lyrics by Dorothy Donnelly
Voice of Mario Lanza
Edward Purdom as Prince Karl
Ann Blyth as Kathie

Note:  Did you miss it? I already discussed this issue's cover on Easter Sunday.

The New Yorker's last issue, the seventh, just might be worth a look-see as well.

Posts about John Held, Jr. are always a good bet, if you're the gambling type.

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