In the early 1950s, a magazine advertisement for Drambuie asked, "Is there a Chairman of the Board on your Christmas list?" Who knew how easy it could be to choose the right gift bottle and potentially advance one's career? And even if you did not know a Chairman yourself, it still couldn't hurt your career to start with a boss. In fact, while we're at it, a cordial that's good enough for the top dog should be good enough for every deserving person on your gift list, no?
The ad ran circa 1950 to 1952. One of the magazines in which it appeared was The New Yorker. Unfortunately, the illustrator, New Yorker cartoonist Sam Cobean, died in the summer of 1951 in a car accident. He was only 37. If Drambuie wanted to continue using a New Yorker cartoonist for its promotions in that magazine and others, it would have to turn to someone else.
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| https://archives.newyorker.com/newyorker/1951-12-01/flipbook/090/ |
Note: I believe this to be the only illustration Sam Cobean created for Drambuie.
Fun fact: In 2018, only 5.3% of corporate chair positions were held by women. This ad may not be as dated as you think.
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