In 1962, Rowland Emett illustrated an ad for the Hotel Benson that appeared in The New Yorker and perhaps elsewhere. "Breaking through the Benson Wall" allows one, the copy explains, to win a prestigious Hotel Benson award, and this can be achieved readily enough by finding a new way to flatter the hotel and its restaurants in print. The ad is no doubt meant tongue-in-cheek, but the hotel is vying to be considered among the very best.
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| Rowland Emett Hotel Benson advertisement The New Yorker, September 29, 1962, page 129 |
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