Advertising for the Lemon Hart Rum campaign illustrated by Ronald Searle between 1951 and 1962 generally carries the tag lines "Have a good rum for your money" and, less often, "Two in harmony." The "two" refers to both Lemon Hart Rum, represented by the tall and spindly Mr. Lemon Hart in his lemon-colored suit, and Lamb's Navy Rum, represented by the short and stout Mr. Lamb in, of course, navy blue. How does one choose between the two dark rums? We can surmise that even Mr. Lemon Hart fancies the taste of both. A vintage advertising poster shows Mr. Lemon Hart and Mr. Lamb demonstrating some excellent teamwork, up to a point. It was sold on eBay late in 2017 for a very reasonable $149.
Note: Ronald Searle's work for the Lemon Hart Rum advertising campaign is exhaustively documented in "Let's toast to the New Year with Lemon Hart Rum!" This 2007 post by Matt Jones appears on Perpetua, the Ronald Searle tribute blog, here.
Need I remind you that Ronald Searle's centenary will be celebrated next week on the third of March?
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| Ronald Searle eBay Listing Ended December 16, 2017 |
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| Ronald Searle eBay Item Description |
Note: Ronald Searle's work for the Lemon Hart Rum advertising campaign is exhaustively documented in "Let's toast to the New Year with Lemon Hart Rum!" This 2007 post by Matt Jones appears on Perpetua, the Ronald Searle tribute blog, here.
Need I remind you that Ronald Searle's centenary will be celebrated next week on the third of March?
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