There's no telling what good fortune might befall a man with the good taste to wear Wings Sport Shirts. Barbara Shermund's World War II-era advertisement depicts a well-dressed gentleman at a resort confidently smoking a cigarette while other guests, including matrons on the veranda, secretly plot his future. Selling circa 1944 at $1.65 to $7.50 ($26.44 to $120.17 today), the pricey shirts appear to promise the well-heeled man who wears them the attention of a variety of attractive, fashionable, and fit women, including some who may have to be sent for expressly by their mothers.
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"...and I hear he wears Wings Sports Shirts."
"That settles it. I'm wiring my daughter today to come right up."
Barbara ShermundWings Sportswear Life magazine, 1944 [or 1945?], page 86 |
Back in 2017, Michael Maslin's Ink Spill posted a quartet of vintage Shermund advertisements from the Warren Bernard collection, including another 1944 ad for Wings Sportswear. In this one, a hunter in his office asks his secretary to hold his calls so that he may savor the "perfect fit" in perfect solitude.
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"Miss Smith. Can't see anyone, I'm in conference!" Barbara ShermundWings Sportswear 1944 Scan by Warren Bernard |
Note: Well, that makes two. If there should be any other ads from Barbara Shermund's Wings Sportswear campaign, by all means let me know of them. I hate to be anything less than comprehensive.
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