Peter Arno for Ry-Krisp

When Jeff Nelson embarked on his worthy project of scanning all the illustrations by Peter Arno that appeared in a series in The American Magazine between 1939 and 1941, a sequence we saw here just yesterday, other Arno art caught his eye as well. They were advertisements for Ry-Krisp, twenty-calorie wafers that were meant to be part of a weight-reducing plan. The product was marketed to overweight women with a somewhat cruel ad campaign which many of us would denounce today as fat shaming. There were three distinct ads for Ry-Krisp in those issues of The American Magazine. Naturally, Jeff scanned them too.

October 1940

December 1940

February 1941

There's more out there. Here's another ad in the series currently on offer at eBay, date and source unknown but very likely from the same period:

https://www.ebay.com/itm/196473762277?itmmeta=01J4NNCK6X6JE8PF6MW9W78RDJ&hash=item2dbebfb1e5:g:IlwAAOSwOLxjp2
Kk&itmprp=enc%3AAQAJAAAAwOuAGgjXRBDAD19v9yvXACXvUE4EZr8Jex9g6Nt5EfRt9aOd4tL9fg1JveMIfe2aES7nVQTR
l62DTxP%2Bvp1yWOPdHu3ekt3vTfdlPizLrGuV%2B12SnWPYsPCTVGXZKqzJY5HvDQ9yiqwi%2FSmptaw%2FMx2GpJ0PC
knXmmDuWfpEn4aYP7QtcRGLxIs3Uuw24Jit3hKWXuL3nM2jNUUIm1AYSPYrYXaWyD5GND2NQ0iCuQpWb%2BI7U
TAX264CoYzys1s89Q%3D%3D%7Ctkp%3ABk9SR8SzsrWlZA

The full ad:

Note:  Finally, there's another Peter Arno Ry-Krisp ad from 1941 with a Western theme. It appears on Michael Maslin's Ink Spill, via Warren Bernard, here.

My thanks go once again to Jeff Nelson, who knows his way around a scanner.

There could well be other ads with Arno art and Ry-Krisp copy. If you know of any, kindly inform the management.

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