For its issue of May 3, 1969 (and perhaps for some others) The New Yorker experimented with newspaper promotions showcasing the magazine's noteworthy table of contents. The Journal-News of Nyack, Rockland County, New York, was one such venue for the advertisement. There may have been others. Who could resist such a listing, including humor and nonfiction, cover and drawings?
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| The Journal-News (Nyack, Rockland County) Wednesday, April 30, 1969, p. 22 |
The strategy was to get people to pick up a copy on the newsstand where they would, it was hoped, be impressed enough to subscribe. Of course, one might have bought that particular issue of The New Yorker at the newsstand without looking at any contents page, but simply on the basis of the superb cover. It's Ronald Searle's first for the magazine, depicting a dirty cat sitting on a filthy sidewalk against a gritty brick wall. There's your talk of the town. Who needs to see a table of contents?
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| Ronald Searle The New Yorker, May 3, 1969 |
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